Where the money goes
2010 Global Campaign
Movember raised $US 80.7 million globally during the 2010 campaign, an increase of $US 38.4 million over the prior year. The funds were raised by 447,831 Mo Bros and Mo Sistas located in Australia, New Zealand, the US, Canada, the UK and Ireland. In each country Movember partners with high quality men’s health charities that share Movember’s vision of having an everlasting impact on the face of men’s health.
Movember’s cost focus and economies of scale, have resulted in a global fundraising and administration cost to funds raised ratio of 8% which is low by international fundraising standards – best practice is in the range of 15% – 25%.
Movember’s global financials are audited each year by PriceWaterhouseCoopers.
2010 US Campaign
The US campaign raised $7.5 million in 2010. The chart below shows how these funds are applied:
83% Allocated to Programs
Of the funds raised 83% has been committed to programs supporting prostate cancer and other cancers effecting men. 70% was donated to our men’s health partners, the Prostate Cancer Foundation (35%) and LIVESTRONG (35%) and 13% funded Movember’s awareness and education program.
The Prostate Cancer Foundation, LIVESTRONG and Movember together ensure that funded programs are world-class and align with our strategic goals.
13% Administration and Fundraising Cost Ratio
A number of fundraising and administrative tasks are necessary to run an organization and campaign the size of Movember. We are proud of our administration and fundraising ratio, which in the US was 13% of funds raised. This is below international standards – best practice is in the range of 15% – 25%.
Costs that are grouped under admin and fundraising include the following:
Credit card processing fees
Systems development and technology to process donations securely
Bank fees
Audit, accounting and regulatory compliance costs
Legal costs
Salaries for the admin support staff
Insurance
Telecommunications and computer equipment
Office rent and general office maintenance costs
Travel
Foreign Exchange costs
4% Retained
Retained funds are used to cover future campaigns, and to ensure that Movember holds a fiscally responsible level of assets for the long-term continuity of the organization.
